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A Rotten Apple

Watch the following 2013 Bloomberg’s video:https://www.youtube.com/watch?v=glnTz5HD05U&feature=youtu.be

Please answer the following questions and label each question.

1. Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.

2. For reference, review the supplemental article titled, “Competitve Strategy”, which discusses Michael Porter’s Five Forces and briefly explain.

3. Is Apple’s strategy working thus far without any fault and discrepancies?

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