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Assignment 1: Case Study Analysis: Honest Tea


Assignment 1: Case Study Analysis: Honest Tea


Read the following Harvard Business School case:


  • Gompers, P. A. (2001, March 8). Honest Tea.


Prepare a financial ratio and financial statement analysis.


Review the case study found in the zip file in Doc Sharing, then answer the following questions and provide your recommendations. Provide a rationale for each recommendation. There is a “help” spreadsheet that can be used to assist in organizing and summarizing the issues. Spreadsheet tables can be pasted into a Microsoft Word document to highlight and summarize the main issues, but you should also include text discussion within your document that expands on the summary tables.


Case study analysis questions:


  1. Does the Tea market appear to be attractive as of the year 2000? Explain by referencing relevant metrics and information.
  2. How is Honest Tea doing financially and otherwise? Discuss by referencing relevant metrics and other information.




  1. What does Honest Tea need to do about its financing to be successful in the future? Discuss.




  1. Who has the company approached for financing in the past and were they the “right” investors? Explain.




  1. What amount of financing appears to be needed to support the future sales projections of $9,000,000 in 2001 and $16,900,000 in 2002? Explain.




  1. Describe the alternative funding sources that are being considered. Describe the Pros and Cons for each with conclusions.




  1. What value seems reasonable for the total equity of the company? Why is this measure important as the company meets with potential investors? Explain.


Imagine you are a financial consultant to Honest Tea. Present your analysis and recommendations as a report to Honest Tea management.


By Friday, June 20, 2014, submit your case study analysis to the M3: Assignment 1 Dropbox.


Present your case study analysis in Microsoft Word document format and the financial analysis in Microsoft Excel spreadsheet format.
Use the following file naming convention:
Name your documents as: LastnameFirstInitial_M3_A1.doc and LastnameFirstInitial_M3_A1.xls.


All written assignments and responses should follow APA rules for attributing sources.


Assignment 1 Grading Criteria

Maximum Points

Presented accurate financial analysis (i.e., horizontal, vertical, and ratio analysis) based on case study information.


Explained answers to case study analysis questions, incorporating evidence derived from case study details and financial analysis.


Demonstrated comprehension of financial concepts presented in the case study through use of terminology and concepts derived from assigned readings.


Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.







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