100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Competitive Pricing Strategies: Recognize the concept of the business organisation operating within the parameters of a changing external environment Custom Essay

(In this task, you must answer three parts in below , first and third parts are in Eassy Format,(both max 500 words) second part in report format please (max 500 words)
2.1 Competitive Pricing Strategies assessment brief

This assessment asks you to apply your learning so far about the marketing mix, in particular pricing, along with supply and demand in the airline industry. The task accounts for 10% of your marks in Phase 2.

Learning Objectives
This task will help you to:

• Recognize the concept of the business organisation operating within the parameters of a changing external environment
• Demonstrate an awareness of current issues, facts and events in the national and international business world
• Collect, evaluate and use information from published sources to assess a problem, select the most relevant information and use it to propose solutions
• Understand the differences between a report and an academic essay
• Use appropriate referencing

The Task
You are to write a response in three parts to cover the points listed below:

1. In essay format, explain the role of pricing within the marketing mix (maximum 500 words).

2. Visit the Ryanair web site and check the price of a one week return ticket from London (Luton) to Dublin for each of the following:
a. Leaving the following day on the closest flights you can get to 7am, 1pm and 6pm
b. Leaving in 10 days time on the closest flights you can get to 7am, 1pm and 6pm
c. Leaving in 30 day’s time on the closest flights you can get to 7am, 1pm and 6pm
d. Leaving in 3 month’s time on the closest flights you can get to 7am, 1pm and 6pm
Include a screen print from the Ryanair website and using report format explain any differences that occur within the day and between the different departure dates. Use a graph to illustrate this (maximum 500 words).

3. Visit the British Airways website and check the prices from London (Heathrow) to Dublin, for the same departure dates and on the closest flights you can get to 7am, 1pm and 6pm

In essay format, compare and contrast the pricing strategies of Ryanair and British Airways on the London to Dublin routes (maximum 500 words).

• The Chapter on “Demand and the Consumer” which you will find in Volume One p 269 of the textbook
• A Video on the economist’s view of pricing which you will find in the Reading Week 1 – Learning Block on the Business Pod BREO site
• Information in the Study Hub Online on essay writing, report writing and referencing

What are we looking for?

To pass this assessment you MUST:
• Attempt all three parts of the question
• Correctly identify the flights for which you are asked to find prices

T o achieve a higher grade in this assessment you SHOULD:
• Provide accurate and complete referencing
• Give responses which clearly address each of the three sections demonstrating good understanding of how pricing works in the airline industry
• Include a correct and appropriate graph
• Demonstrate an understanding of the role of pricing in the marketing mix and an ability to apply this understanding to Ryanair and British Airways

To achieve a grade at the highest level you COULD:
• Display your understanding of the differences between essay and report format
• Demonstrate an understanding of how the theory of supply and demand is demonstrated in the pricing of these trips.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!