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Conference and Events Planning

Drawing on relevant academic literature, industry research and trade press, critically evaluate tools and techniques which

can be employed to ensure event logistics are executed effectively to achieve the objectives of an event. Discuss, with

examples, situations where application of these tools/techniques might be modified.

Your essay must make full use of the sources included in the Reading Lists below, as well as appropriate sources identified

in your own individual research. It must be fully referenced throughout and must compare and contrast the views of the

numerous authors who have written on this topic.

Essential Reading
• Allen J (2002) The business of event planning: behind-the-scenes secrets of successful special events, John Wiley &

• Allen, J. (2003) Event planning: ethics and etiquette, Ontario, John Wiley & Sons
• Astroff M & Abbey J (2006), Convention Sales and Services, 7th Ed. Las Vegas, Waterbury Press
• Carey, T. (Ed.) (1999) Professional Meeting Management: A European Handbook, Meeting Professionals International.
• Bowdin, G., McDonnell, I., Allen, J. & O’Toole, W. (2011) Events Management, (3rd Ed), Oxford, Elsevier/Butterworth-

• Crouch G I and Louviere J J (2004) ‘The Determinants of Convention Site Selection: A logistic choice model from

experimental data’, in Journal of Travel Research, Vol 43, November
• Daniels, M and Loveless, C (2012) Wedding planning and management, Abingdon, Routledge
• Davidson, R. (2003) ‘Return on Investment in Corporate Events’, in INSIGHTS, May, British Tourist Authority
• Elsborg S & Ravn I (2006), Learning meetings and conferences in practice, People’s Press
• Goldblatt, J and Matheson C (2009) Volunteer recruitment and retention: and Australia-USA comparison, IN Baum, T, Deery, M,

Hanlon, C, Lockston, L and Smith, K, People and Work in Events and Conventions: a research perspective, Wallingford, CABI
• McCabe ,V., Poole, B., Weeks, P. and Leiper, N. (2000) The business and management of conventions, NJ: Wiley.
• Rogers, T. (2008) Conferences and Conventions: a global industry, 2nd Ed. Oxford, Butterworth Heinemann
• Silvers J R (2012) Professional Event Coordination, 2nd Ed. New Jersey: Wiley.
• Tarlow P (2002), Event risk management and safety, New York, Wiley
• Toh R S, DeKay C. F, Yates B (2005) Independent meeting planners: roles, compensation, and potential conflicts, Cornell

Hotel & Restaurant Administration Quarterly, November, Vol.46,No.4 pp.431-443
• Vanneste M (2007), Meeting Architecture, Meeting Support Institute (available online at

• Vatner J & Frazier T (2005), Stolen Thoughts, Meetings and Conventions, http://www.mcmag.com/article_ektid11338.aspx?



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