Imagine that you are an administrator in a health services organization, and the CEO of your organization asks you to assess and report on developments that are likely to affect the organization?s success. What will you discover as you investigate changes in your community and the broader health care landscape?
In preparation for this Assignment, review your completed Module 3 Assignment, including any feedback you received from your Instructor. Select one organization from that Assignment on which to focus for this Assignment (i.e., imagine that this organization is the one in which you work).
Use the Learning Resources provided in this module, as well as previous modules, and locate additional sources through the Walden Library and credible websites to conduct your research. Use the following questions to guide your investigation:
What are the prevalent health concerns in this community?
What are the key issues related to cost, quality, and access that affect the organization and the people this organization serves?
Which organizations in this area are business competitors and/or which organizations use highly effective practices or strategies that this organization may learn from or adopt?
How will demographics and health reform likely impact the organization, as well as the broader community, in the next 5 years?
Next, review the information on business writing included in the Learning Resources. Consider what the central point of your memo should be. For instance, is there a critical challenge the organization is likely to encounter? Does the information you have gathered suggest the need for a particular course of action or a new business direction? If so, use this memo to inform and influence the CEO. If not, share the findings of your research with the assumption that the CEO will use this information as a launching point for future discussions.
Write a 2- to 3-page business memo in which you address:
Prevalent health concerns in the community
Issues related to cost, quality, and access that affect the organization and the people it serves
Organizations in the community that are business competitors and/or from which you can learn highly effective practices or strategies
Ways in which changing demographics and health reform will likely affect your organization and the broader community in the next 5 years
Sources to be Used:
Shi, L., & Singh, D. (2015). Delivering health care in America: A systems approach (6th ed.). Burlington, MA: Jones & Bartlett.
Review Chapter 13, ?Health Policy? (pp. 510?531)
Review Chapter 14, ?The Future of Health Services Delivery? (pp. 538?564)
Buescher, B., & Viguerie, P. (2014). How US healthcare companies can thrive amid disruption.Retrieved fromhttp://www.mckinsey.com/insights/health_systems_and_services/how_us_healthcare_companies_can_thrive_amid_disruption
The OWL at Purdue University. (2015). Sample memo. Retrieved fromhttps://owl.english.purdue.edu/owl/resource/590/04/
Use the following resources to examine health care issues / trends for the Discussions in this module:
American College of Healthcare Executives. (n.d.). Retrieved March 27, 2015, fromhttp://www.ache.org
American Hospital Association. (n.d.). Retrieved March 27, 2015, from http://www.aha.org
California Healthcare Foundation. (n.d.). Retrieved March 27, 2015, from http://www.chcf.org
The Henry J. Kaiser Family Foundation. (n.d.). Retrieved March 27, 2015, from http://www.kff.org
Medical Group Management Association. (n.d.). Retrieved March 27, 2015, fromhttp://www.mgma.com
National Institutes of Health. (n.d.). Health information. Retrieved March 27, 2015, fromhttp://health.nih.gov/
National Institute of Mental Health. (n.d.). Retrieved March 27, 2015, fromhttp://www.nimh.nih.gov/index.shtml
What do we mean by ?features, advantages, benefits?? Give an example of each for a product of your choosing./Think about an advertising campaign you have seen recently. Who was the advertiser, and what was the ?big idea? the advertiser was trying to convey? Was it successful?/What are the main differences between continuity selling, cross-selling, and up-selling?
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