â€œDisney Animation â€“ John Lasseterâ€
Disney Animation â€“ John Lasseter
The case focuses on John Lasseter, who currently is the creative head of Disney Animation Studios and Pixar Animation Studios, both of which are owned by The Walt
Disney Company. The case chronicles Lasseterâ€™s interests in animation from a young age, the relationship he developed with the Disney organization, his developing
interest in computer-animation and consequent demise at Disney Studios, his subsequent award-winning success with computer animation at Pixar Studios, and his recent
ascension to creative head of Disneyâ€™s Animation Studio as part of the Pixar-Disney merger.
The case provides a marvelous illustration of the many types of interpersonal power Â¾ reward, coercive, legitimate, referent, and expert that exist within an
organization. The case also shows how power can be used to promote the well-being of the organization and its members or to benefit specific peopleâ€™s interests at the
expense of othersâ€™ interests. Herein, the two faces of power positive and negative come into play. Another linkage between the chapter material and the case occurs in
the form of concerns about the ethical versus unethical use of power. Finally, the case can be used to explore the concepts of organizational politics and political
behavior in organizations. Organizational politics often has a negative connotation, and some of the case facts lend themselves to reinforcing this negative
Power and Politics in the Fall and Rise of John Lasseter
John Lasseter grew up in a family heavily involved in artistic expression. Lasseter was drawn to cartoons as a youngster. As a freshman in high school he read a book
entitled The Art of Animation. The book, about the making of the Disney animated film Sleeping Beauty, proved to be a revelation for Lasseter. He discovered that
people could earn a living by developing cartoons. He started writing letters to The Walt Disney Company Studios regarding his interest in creating cartoons. Studio
representatives, who corresponded with Lasseter many times, told him to get a great art education, after which they would teach him animation.
When Disney started a Character Animation Program at the California Institute of Arts film school, Lasseter enrolled in the program after encouragement from the
studio. Classes were taught by extremely talented Disney animators who also shared stories about working with Walt Disney himself. During summer breaks, jobs at
Disneyland further fueled Lasseterâ€™s passion for working as an animator for Disney Studios. Full of excitement, Lasseter joined the Disney animation staff in 1979
after graduation. However, he soon met with disappointment.
According to Lasseter, â€œ[t]he animation studio wasnâ€™t being run by these great Disney artists like our teachers at Cal Arts, but by lesser artists and businesspeople
who rose through attrition as the grand old men retired.â€ Lasseter was told, â€œ[y]ou put in your time for 20 years and do what youâ€™re told, and then you can be in
charge.â€ Lasseter continues, â€œI didnâ€™t realize it then, but I was beginning to be perceived as a loose cannon. All I was trying to do was make things great, but I was
beginning to make some enemies.â€
In the early 1980s, Lasseter became enthralled with the potential of using computer graphics technology for animation but found little interest among Disney Studio
executives for the concept. Nonetheless, a young Disney executive, Tom Willhite, eventually allowed Lasseter and a colleague to develop a thirty-second test film that
combined â€œhand-drawn, two-dimensional Disney-style character animation with three-dimensional computer-generated backgrounds.â€ Lasseter found a story that would fit
the test and could be developed into a full movie. When Lasseter presented the test clip and feature-length movie idea to the Disney Studio head, the only question the
studio head asked was about the cost of production. Lasseter told him the cost of production with computer animation would be about the same as a regular animated
feature. The studio head informed Lasseter, â€œIâ€™m only interested in computer animation if it saves money or time.â€
Lasseter subsequently discovered that his idea was doomed before he ever presented it. Says Lasseter, â€œ[w]e found out later that others poked holes in my idea before I
had even pitched it. In our enthusiasm, we had gone around some of my direct superiors, and I didnâ€™t realize how much of an enemy I had made of one of them. I mean,
the studio head had made up his mind before we walked in. We could have shown him anything and he would have said the same thing.â€ Shortly after the studio head left
the room, Lasseter received a call from the superior who didnâ€™t like him, informing Lasseter that his employment at Disney was being terminated immediately.
Despite being fired, Lasseter did not speak negatively of the Disney organization, nor did he let others know anything other than the project on which he was working
had ended. His personal admiration and respect for Walt Disney and animation were too great to allow him to do so.
Lasseter was recruited to Lucasfilm by Ed Catmull to work on a project that â€œturned out to be the very first character-animation cartoon done with a computer.â€ Not too
long afterwards, Steve Jobs bought the animation business from George Lucas for $10 million and Pixar Animation Studios was born. Lasseter became the chief creative
genius behind Pixarâ€™s subsequent animated feature film successes like Toy Story, Toy Story 2, A Bugâ€™s Life, and The Incredibles, among others.
In 2006, Disney CEO Robert Iger and Pixar CEO Steve Jobs consummated a deal for Pixar to become a wholly-owned subsidiary of Disney. Iger points out that, in making
the Pixar acquisition, Disney wanted to protect Pixarâ€™s culture while giving it â€œa much broader canvas to paint on.â€ Instead of Disney absorbing Pixar into its
culture, Iger gave Pixar executives â€œEd Catmull and John Lasseter control of Disneyâ€™s animation operations, with the mission to get the old studioâ€™s computer-generated
efforts up to par.â€
Iger wanted to reinvigorate animation at Disney, and as the top creative executive at Pixar, John Lasseter was viewed a key figure in achieving this objective.
Lasseter â€œis regarded by Hollywood executives as the modern Walt [Disney] himself [with capabilities] Â¼ that have made Pixar a sure thing in the high stakes animated
world.â€ Former Disney Studios head, Peter Schneider, says Lasseter â€œis a kid who has never grown up and continues to show the wonder and joy that you need in this
business.â€ Current Disney Studio chief, Dick Cook, says that Lasseter is like the famous professional basketball player, Michael Jordan. â€œHe makes all the players
around him better.â€
According to Iger, â€œ[t]hereâ€™s no question that animation is a great wavemaker for the company. We believe we have a very vibrant creative engine there, mostly driven
by Pixar, and we hope that Disney Animation will once again experience glory days too. We believe weâ€™re on the right track.â€ Cook notes that Disney was the king of
animation for a decade from the mid-1980s to the mid-1990s. Cook continues, â€œ[b]ut I think the biggest challenge in any mature organization is how do you continue to
evolve and press the edges of the envelope, and I think itâ€™s fair to say we stopped doing that.â€ He also observes that getting Catmull and Lasseter â€œwas like a giant
shot of adrenaline to the system.â€
Lasseter now oversees development of movies at both Pixarâ€™s and Disneyâ€™s animation studios. Says Lasseter, â€œI canâ€™t tell you how thrilled I am to have all these new
roles. I do what I do in life because of Walt Disneyâ€”his films and his theme park and his characters and his joy in entertaining. The emotional feeling that his
creations gave me is something that I want to turn around and give to others.â€
Without a doubt, Lasseter is realizing his dream, and very successfully to boot. Bolt, a recent production of Disney Animation Studios, received a Golden globe
nomination in late 2008 for best animated feature film. And Wall-E, a Pixar Studios production, was nominated for the same award as well. Jennie Yabroof, a reporter
for Newsweek, writes that â€œLasseter himself has played perhaps the biggest role in the elevation of the lowly cartoonâ€ to the animated feature film.
Lasseterâ€™s influence at Disney extends well beyond the animation studios. The reconstitution of the Disney theme parksâ€™ submarine ride is a great example. Refurbished
as a take-off on the animated film Finding Nemo, â€œthe ride resurfaced with whiz-bang video and audio effects that allow the animated sea creatures from Finding Nemo to
seemingly swim and talk in the water.â€ â€œDisneylandâ€™s Finding Nemo Submarine Voyage is emblematic of Disneyâ€™s efforts to keep its parks relevant in a digital age.â€ Two
other projects, based on the hit movies Cars and Bolt, would not have been possible without Lasseter and his Pixar colleaguesâ€™ hands-on input, says Bob Iger.
What a professional journey. Being fired by Disney Animation Studios for trying to be too creative, then ultimately becoming the chief creative animation genius for
both Disney and Pixar!
This case was written by Michael K. McCuddy, The Louis S. and Mary L. Morgal Chair of Christian Business Ethics and Professor of Management, College of Business
Administration, Valparaiso University.
In your paper answer the following with concepts from the reading:
1. What forms of interpersonal power are evident in the case and why?
2. In what ways do the two faces of power appear in this case? Please explain your answer.
3. Does the firing of John Lasseter from Disney Studios and the events leading up to his firing demonstrate the ethical use of power? Explain your answer.
4. Did the firing of John Lasseter indicate the existence of political behavior in the Disney organization? Why or why not?
5. Describe a situation, from your experience, where political behavior in an organization contributed to benefit or detriment to you or someone else.
The requirements below must be met for your paper to be accepted and graded:
â€¢ Write between 750 â€“ 1,250 words (approximately 3 â€“ 5 pages) using Microsoft Word in APA style, see example below.
â€¢ Use font size 12 and 1â€ margins.
â€¢ Include cover page and reference page.
â€¢ At least 80% of your paper must be original content/writing.
â€¢ No more than 20% of your content/information may come from references.
â€¢ Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course
may be used, but are not counted toward the three reference requirement.
â€¢ Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc.
Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
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