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The part I have to do is half a page and my name is beside it. I am on a team and we split the paper in half. Someone did the 1st question already and it is answered below. 


Kanter, R.M. (2009). IBM’s values and corporate citizenship.Harvard Business School Publishing, Product: 



 As a team, discuss the following questions concerning this case:

    • Why is IBM interested in creating “even bigger change” in society?
    • To whom is this important?


  • How has this goal been developed and disseminated within the company?
  • Is this an effective way to set the stage for external social change projects? Brooklyn Lindsey
  • What recommendations does your team have?

 Why is IBM interested in creating “even bigger change” in society?




Many organizations have sustainability programs or a corporate values. IBM as an organization takes these concepts a step further and wants to play an active role in this societal change. Kanter’s article IBM Values and Corporate Citizenship states, “Since its founding in 1911, IBM was known for a strong culture and a commitment to fairness and social responsibility, operating under a set of principles articulated by founder Thomas Watson. As IBM entered its second century, it was appropriate to take a fresh look while remaining unwavering in ethics, integrity, and to use a twenty first century word, the highest standards of corporate citizenship.” (Kanter, 2011)


If you visit their corporate website and visit the section titled Corporate Responsibilities you will see this statement about Environment, “IBM is committed to environmental leadership in all of our business activities. Our global environmental management system ensures the company is vigilant in protecting the environment across all of its operations worldwide.” (IBM, 2014) Also, in the same section under Corporate Responsibilities, IBM address Corporate Citizenship by stating, “IBM has developed a thoughtful, comprehensive approach to corporate citizenship that we believe aligns with IBM’s values and maximizes the impact we can make as a global enterprise. We focus on specific societal issues, including the environment, community economic development, education, health, literacy, language and culture.” (IBM, 2014) These statements are not just made, Inderpeet Thukral, Vice President of Strategy states, “It’s not a wink-wink culture where we say one thing and do another. We mean what we say.” (Kanter, 2011)


These corporate values are the driving principles and reasons why IBM wants to make an even bigger change in society. IBM is no longer a company that operates soley in the United States, they are an organization that operates globally from India, China, Brazil, and Russia. IBM is an organization that is committed to making environmental and societal changes within the countries that they operate.






Kanter, R.M. (2009). IBM’s values and corporate citizenship. Harvard Business School


Publishing, Product: 308106-PDF-ENG.




IBM. (2014) Corporate Responsibilities. Retried from



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