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Human/Machine Interface Systems Application

Human/Machine Interface Systems Application

“ Vir gehen!†(“We’re going!†) – KLM Captain Jacob Veldhuyzen van Zanten


• Utilizing the resources of the World Wide Web and University Library databases, complete Masters-level research into the antecedent events and final details of the March 27, 1977 crash of KLM 4805 and Pan Am 1736 at Tenerife in the Canary Islands.

• Consider this horrific crash to be a metaphor for leadership in the turbulent modern economic marketplace. Briefly examine at least eight forms of impedance that hindered the decision-making of those directly involved in the crash.

• List and prioritize the actions the pilots of both aircraft should have taken to avoid the crash and loss of life. Explain how these proposed actions might be translated into the daily actions of a successful corporate leader.

• Include appropriate lessons that might be learned relative to the effective management of technology and how those lessons should be applied to modern-day organizations.

Popular Press Articles-

Popular Press Articles target the “populace.” Magazine articles should be written to the magazine editor and focused on the magazine’s audience. A popular press book should be written to the publisher’s audience.

Read the author’s guidelines, and compose your writing according to those guidelines. Review the feature articles (or books) to determine the required writing style for acceptable submissions. Always follow the author guidelines of the publisher when attempting to compose documents to meet their criteria. Be prepared to furnish proof of doing so to the grading professor. The professor will use the author’s guidelines to evaluate the writing style you use.

Writers’ Guidelines

Articles in strategy+business should be conceived and written for our readership: A sophisticated group of senior executives, teachers and students, and entrepreneurially minded experts. Our subject is the field of management and business decision making — particularly, the trends, issues, insights, philosophies, and research that can affect significant decisions, and the ways those decisions play out in practice.

We seek clear, accessibly written articles that avoid jargon and approach readers with intelligence, wit, and perspective.
We consider articles from 500 to 5,000 words long; we are particularly interested in short, “op ed†–style articles that make readers see the business world through new eyes.

Our readers are thoughtful and pragmatic, conscious of the role that corporations play in the world at large, and willing to entertain ideas that go beyond conventional wisdom.

Our articles are strategic: They propose change or action over the long term, for the sake of sustained competitive advantage or to realize other forms of ongoing value. Within that context, they cover everything from policies and trends to applications of supply chain management, information technology, marketing, finance, and human resources.

We are always on the lookout for significant work that could make a difference to a company’s or an organization’s success, or could help people navigate the difficult path to great leadership. We like to be surprised by new ideas that are well suited to our audience.

We are also interested in original research, analysis, and surveys, from academic or organizational researchers, that highlight new trends and issues.

We welcome queries from business journalists; we regularly publish profiles of significant management thinkers (in our Creative Mind series) and articles about companies undergoing deliberate transformation and change. We also publish “knowledge reviews,†which are essays on a single subject that critique and recommend information sources, such as books, magazines, and websites.

We consider excerpts from completed manuscripts that have not yet appeared in print.

We decline articles that seek primarily to market a product, consulting practice, or service, or that are limited to a narrow or functional focus.

The best way to know if your idea is a good fit is to read a dozen or more articles on our website or a recent print issue of the magazine.


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