Intercultural communication through media and advertisingâ€“KFC in the U.S and China
Instruction: Talk about a current media trend, for example media representation, sensationalism or social media marketing etc. Propose a question and use sources to well answer your question, use sources to back up your point.
Proposed final paper topic:
Intercultural communication through media and advertising
The Big Question:
The final paper will talk about how do we form our impression about certain culture and how media is influencing the process of it. The paper will focus on analyzing symbolic sign and cultural stereotype used in advertising.
How do we perceive culture through media?
How do we distinguish and related culture in media?
How the media represent culture by magnifying the stereotype, and how is media helping the audience to form our understanding of cultural stereotype?
Revised topic proposal
Topic: different KFC advertising and marketing approach in the U.S and China
Possible questions to answer in the paper: how did KFC entered Chinese market as a western fast food chain and stay successful? How are they communicating their message with an understanding of Chinese culture and values. Compare between advertisement in America and China, how is the brand being represented differently?
KFC Chinese ad
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