100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

International Consumer Behavior–(Own brand “Seagull”)

International Consumer Behavior–(Own brand “Seagull”)
I have my own car brand and the name is “Seagull”. This is car brand.
The brand will process in China, but this brand will sell in South Africa.
You should analyse South Africa market (PEST).
This brand target is low-middle class customer.
You should use many data and diagram in this essay.
Part 1: Introduction – product, brand and market (around 1500 words)
This section should first introduce the overall report and then the analysis of:
Product and brand: product type, level of involvement, brand and brand identity
Market: country market, reason for the choice of country, competitors, target customers (segmenting, targeting, positioning).

Part 2: The consumer (around 1500 words)
In this section you should provide an in-depth study of the target consumers in this market, including relevant aspects of their consumer behaviour, such as:
buying roles, decision making process, why/when/where/how they buy, motivation, perception etc. You should make use of at least 5 different consumer behaviour concepts.
In addition a proper consideration of the cultural dimensions is a must. This should include:
key influences on their behaviour (cultural dimensions, cultural values, reference group etc.).
You can find data from this website (http://geert.hofstede.com/china.html)

Part 3: Plan to launch the product (around 1500 words)
Based on your understanding of consumer behaviour in the market, propose a marketing communication plan to launch the product. The recommendations should be closely linked to the consumer behaviour analysis, for the target audience and take care of the cultural differences. The plan should focus on branding, message and tones, choice of media, advertising campaign and other communication tools.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!