WE WRITE CUSTOM ACADEMIC PAPERS

100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

marketing

marketing

Subject: Marketing

LO1: Recommend how a marketing function should be structured in order to deliver competitive advantage, as well as marketing and organizational success.

LO2: Critically evaluate the organisations’ resource needs and capabilities, making recommendations as to how a marketing team should be developed and managed in order to achieve effective performance against objectives.

Assessment Criteria
Your work will be assessed against the following criteria:

Provision of a justified recommendation as to how the marketing function should be structured in order to deliver competitive advantage;
Understanding of how marketing skills acquisition through recruitment or development, as well as management and development of marketing teams, enhances the performance of business organizations;
Clarity and quality of the presentation.

ORDER THIS ESSAY HERE NOW AND GET A DISCOUNT !!!

Place an order and get 15% Discount (code GAC15)

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Marketing Paper and Discussion

4 pages total. 2 pages for Paper and 2 pages for discussion….1/2 page per question/topic. Please label all paragraphs. Paper and Discussion are separate documents.

More details on paper and discussion are attach as a word doc.

Written Assigment Instructions:

· Remember, you have a two-page limit so be judicious in your responses, do not report anything the company is or has done. You are now in charge at your

company. We (your boss) are only interested in your thoughts at this point.

· Prepare your assignment by answering the following four areas of inquiry related to the learning outcomes noted above.

1. Segmentation. Using the various criteria of the segmentation bases described in the week’s readings and in Table 4.1, identify at least two distinct market

segments for your product or service. Each market segment description must include at least three (more if needed) of the characteristics from amongst any of the four

bases categories, e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme. Be sure to

explain your choices based on what customer need the product or service offering can fill for each segment.

2. Target market. Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or

service offering and explain why you feel they can represent growth for the company. Refer to the six criteria for an attractive market segment as described in course

content under ‘Selecting Target Markets’. Name your target market so you can use this name throughout all of your remaining writing assignments. Your name should be

descriptive of the segments characteristics like ‘savvy young shoppers’ or ‘educated baby boomers’, or ‘urban hipsters’, or the like. The goal is for your faculty

member to get a mental image of your target market for the remainder of the semester.

3. Target market strategy. Should the company focus all their resources on this new target market (concentrated marketing) or should they continue to pursue both

the new and the existing target market as well as other market segments (multi-segment marketing)? Alternatively, is the market so saturated might they be more

successful by focusing solely on an even more narrow market segment, perhaps an even narrower version (niche marketing) of your selected target market, as their best

chance for growth? What is your reasoning?

4. Positioning. Draw yourself a perceptual map as illustrated in the week’s readings or use the websites noted in the directions. Be sure to pick two criteria

that are important to your new target market for your two axes, perhaps two of the criteria you used in Week 1 in your competitive analysis. Map at least the two

major competitors you noted in Week 1 and add any others that you may have discovered since then. Describe what the perceptual map is telling you regarding how each

product is perceived in the minds of the new target market you described above. You may have to make a series of educated guesses for some of the data points.

Ideally, you want to find uncontested space. If your product overlaps with a competing offering discuss whether or not your product or service should try for an

‘uncontested’ space on the map and ‘reposition’ itself; or if it should keep the same position and compete head on with the other product. (You will have a chance to

make changes to the product, the pricing and the distribution to change the product’s positioning and find uncontested space in the coming weeks).

Be sure to follow all of the submission requirements outlined in the syllabus and provided below again for your easy reference:

• Prepare as a word processed document (such as Microsoft Word).

• Your assignment should be the equivalent of two pages of double spaced text, approximately 1/2 page for each of the four questions.

• Be sure your name, writing assignment number, and the name of your product or service are on the first page of your writing assignment.

• Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your

thoughts.

• If the writing assignment requires external research, be sure to use footnotes and include a bibliography. You may use APA style, college-level style guide.

______________________________________________________________________________

Discussion Instructions:

Instructions: 1/2 page response per topic. Use proper APA format if citing sources.

Topic 1 Targeting vs. Mass-Marketing

Think of a product you believe is mass marketed. How did you arrive at this conclusion? You might want to comment on classmates’ posts with your opinion as to

whether they have selected a mass-marketed product, and if not, why you think their choice is actually a segmented market.

Topic 2 How Markets Are Segmented

Your job in this Discussion Thread is to find an ad, print or TV, and tell us who you think is the target market. The hints are in the type of music used, the

spokesperson’s persona, the approach to the marketing communications message, the types of people used in the ad, the words chosen for the ad, etc. All this should

tell you to whom the marketing communications is intended to influence.

Here’s a link to the top ads for 2013–2014 as chosen by Ad Week, the industry trade publication.

http://www.adweek.com/news/advertising-branding/worlds-26-best-commercials-2013-14-158533

First thing you’ll notice is that most of them are foreign, most of them tell a story, and most of them don’t even mention the advertiser until the end. You can choose

your print or broadcast ad from one of these. Or, search youtube.com for your favorite commercial.

If you find your own ad to analyze, be sure to embed or link it when you post it to the Discussion Forum. Then identify at least three of the characteristics you think

comprise the target market. Make your choices using Table 4.1 from the main text as your framework. But, don’t merely say demographic/age. Tell us what age, or

psychographic/values. Specifically note the value such as family or thrifty.

Then, take a look at some classmates’ posts. Are you seeing similarities that put you in the same market segment, or are there other market segments that seem to be

emerging from our course population?

Topic 3 Repositioning

Can you think of an existing product that has been repositioned by finding a new market with a different need than the original product? Think of Croc’s Shoes, for

example. They repositioned from a casual, fun shoe to a practical work shoe for nurses and others on their feet all the time.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Marketing

Paper details:

1. Discuss the opportunities and challenges that new communication technologies have created for marketers.

2. Branding is a key component in Marketing. Your own personal brand (of yourself) is also key in helping you get ahead in today’s business world. Assessing your skills and talents, as well as your shortcomings, helps with the process of marketing yourself. Conduct a personal SWOT analysis of yourself, with specific regard to your career. (Hint: Strengths—what do you do better than others? Weaknesses—what are some negative habits you have? Opportunities—Is your industry of interest growing? Threats—Is there a lot of competition in your industry?) Provide at least 5 points for each SWOT component.

3. Imagine that your company is experiencing a decline in sales after recently changing the packaging color of its product. Describe how you would approach this problem via the marketing research process. Provide at least 2 research approaches you would take on. Be specific and describe each in detail.

4. Think about a substantial purchase that you made within the past year. Which factors affecting Consumer Behavior would you say influenced you for this purchase? Select 2 factors and explain.

5. Describe the buyer decision process in the context of buying a new car. Be specific within each step of the process, giving examples wherever possible.

By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Subject:
Type:
Pages/Words:
Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Level:
Currency:
Total Cost: NaN

Get 10% Off on your 1st order!