Iâ€™d prefer the research of this MBA seminar paper to be focused on the Eastern European market if possible. The practical example and experience in relation to the theory should be 2:1
Alternatively, different topic could be selected from the attached list, but we?d need to discuss it.
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LIGS University 810 Richards Street, Suite 200, Honolulu, HI 96813 USA firstname.lastname@example.org, www.ligsuniversity.com
SEMINAR PAPER TOPICS Marketing Course in basic module Interactive Online MBA program
Each Interactive Online MBA program participant must choose a seminar paper topic from the list of topics. Then the participant will create a practical example to demonstrate the application of the chosen topic; show how to transfer the theory into practice and to make a presentation where necessary, i.e.: to point out advantages, disadvantages, mistakes, improvements, etc.
List of seminar paper topics:
1. Marketing plan of the company (for one year).
2. New approaches in marketing communication (guerrilla marketing, viral
marketing, etc. ? its use in a specific promotional campaign).
3. Promotional campaign services for a product using the appropriate
marketing and communication mix.
4. Internet and marketing communication â€“ promotional campaign for a
product or service (sporting or other event) using the internet promotion,
eventually social networks. Combination with other traditional media is
5. Marketing plan and strategy of a shopping center (gym, spa etc.).
6. Promotion of services (financial, cultural etc.) using direct marketing.
7. Introduction of a product (service) to a foreign market.
8. Introduction of a product (service) of a foreign company to the domestic
9. Marketing research (any type).
10. Communication campaign using PR or a mix with instruments of marketing
communication. You can choose the topic from the following:
a) crisis solution,
b) promotion of the company image,
c) individual topic upon agreement with the tutor.
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