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Marketing Management

Marketing Management

You have been appointed the Head of Apple Inc’s marketing team that will launch its latest product in
the United Arab Emirates: iTime. iTime is Apple’s latest product a Bluetooth-equipped smart
wristwatch that can connect to an iPhone. Apart from being a sleek attractive time-keeping device,
iTime will allow consumers to ‘pull’ e-mails, Twitter posts and other pieces of text to a two-inchsquare
screen. It is an innovative watch that can play music and display text, the weather and other
information from an iPhone. It also offers tracking of its wearer’s physical activities and measures the
energy they exert on a daily basis and sends it to an iPhone application.

write a Report that addresses the following topics:
Segmentation and Target Marketing: (no more than 400 words)
1. Identify and evaluate the attractiveness of the target market segment for iTime consumers.
Competitive Analysis and Positioning: (no more than 600 words)
2. Conduct research into the existing direct and indirect competitors for iTime. Examine
competitor’s pricing. Propose how Apple Inc could differentiate iTime from competition.
Distribution Strategy: (no more than 400 words)
3. Considering your response for Question 2, conduct research into the channels of distribution
available to Apple for supplying iTime to buyers in the UAE. Recommend a distribution
strategy that is exclusive, selective or intensive and justify your stance.
Integrated Marketing Communications Plan: (no more than 600 words)
4. Develop an IMC plan for iTime’s introduction into the UAE market. Suggest communications
objectives for the initial launch. Recommend the appropriate communications tools that iTime
should use during the first year of market launch to achieve these objectives.

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Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using online sources or an electronic database search.
Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.
Write an article review of 750-1,000 words that addresses the following:
1. What is the thesis (main idea) of the article?
2. Why is (are) the author(s) writing about the topic?
3. What facts are presented?
4. How does it relate to the other readings (especially the text) on the topic?
5. What are the conclusions and recommendations?
6. Critique the article.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

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Expert Writers

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