You are asked to develop a Marketing Plan for one of your preferred choice of an existing beverage
manufacturing firm or a fast goods moving comp??????any (FMGC) which includes coffee, tea, juices, cereal
products etc. The Marketing Plan should cover a period of three years. This should be presented in report format.
The marketing audit part of the plan should be concise and insightful. As a guideline it should not exceed 1500
words (excluding headings, references and diagrams, but including any tables that you may choose to use) and
should conclude with a SWOT analysis, which should briefly and succinctly summarise the strategically important
issues for the selected hospitality firm. As a guideline, the remaining part of your marketing plan should not
exceed 2000 words.
You are expected to use material in the lectures extensively and also be aware of and take into account of
relevant information about contemporary events that may affect the company from newspaper articles, company
annual reports etc.
This coursework aims to assess the following learning outcomes:
1. Critically evaluate the contribution of strategic marketing to the overall strategic management of organisations
and the pursuit of sustainable competitive advantage.
2. Apply the various strategic marketing frameworks and concepts to the strategic planning process.
3. Exercise considered judgement in assigning priorities and determining objectives in specific organisational
4. Apply diagnostic and creative skills in the marketing planning, implementation and control processes in a variety
of different organisational situations including the service sector and not?for?profit organisations.
A penalty of 10% of the mark may be applied if the work is above or below the limits set.
2. Situation Analysis (Marketing Audit (Internal: RBV; External: PESTEL, 5 Forces), SWOT) 1500 words<
5. Segmentation, Targeting & Positioning
6. Tactics ? The Marketing Mix
7. Timeline and Resources (3 years)
From number 3 to 9 2000 words <
1. The position of the company we are discussing
2. The situation of the market:
a. External (PESTEL, 5 Forces)
i. Did some event happen prior 3 years on the company?s both internal and external environment?
ii. Does it cost the company / benefit them?
iii. How does the company affected by these events and factors?
b. Internal (alternative 1) (Functional Analysis
looking at the departments inside the company):
iv. R&D (!!!)
3. Internal (alternative 2) (RBV
Internal resources the company has : organizational, physical, Human
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.