100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Netflix in UK Brand Case-Study Report

Netflix in UK Brand Case-Study Report

Order Description

Instruction for “Netfix” in UK

Using the same brand as for Assessment (The brand is “Netflix” focus in UK only) One, the purpose of the following report is to outline a new strategic approach, to be

presented to the company Brand Director.
You do NOT need to produce an actual branding plan, with media costs, schedules and timelines.
Consider that there is no one right answer; and it is unlikely that you will be able to present a strategy that uses all branding schools of thought and elements – as

this would make for a shallow answer. At this stage presenting a compelling, competitive, and evidence-based ‘big idea’ with criticality is crucial.
The Focus of your report

You will choose ONE of the following areas, which will govern the focus of your report. (Choose one that you think you will do best)
Option One: The impact of the National Brand and Country of Origin
Nation Branding is an established field, which examines the strategic management, value and execution of a branded national identity (Ying Fan amongst others). Begin

by defining and discussing the core concepts and theories that underpin Nation Branding. Then following this, discuss the relationship between and impact of branded

nations, products and services on each other. You should attempt to evaluate the strengths, weaknesses, opportunities and challenges linked to each area.

Option Two: Controlling and Harmonising Brand Identity, Image, and Personality
Brand Identity and Brand Personality are two theoretical concepts used to understand and optimise branding activities (David Aaker, Jennifer Aaker, Jean-Noel Kapferer

amongst others). Within these schools of thought there still remain differences of opinion and approaches. Begin by establishing a critical literature review, which

defines, groups and critiques each of these positions. Then following this, use them as a basis for illustrating your own findings and perspectives. Throughout your

piece, you should attempt to move discussions beyond the descriptive; offering guidance and suggestions as to how theory and practice can be improved.

Option Three: The Cultural Imperative
Over the past ten years, a cultural and anthropological approach to branding has brought a new perspective on how brands can be understood and engineered. As guidance,

you should study the work of Russell Belk, Susan Fournier, Douglas B. Holt, Jonathan E. Schroeder; the field of Consumer Culture Theory (Arnould & Thompson; Kozinets;

Levy; Sherry; Schouten & McAlexander amongst others); and publications such as the Journal of Consumer Research, Journal of Marketing Management, Consumption Markets

and Culture, and Marketing Theory; amongst others. Begin by summarising what differentiates this approach from other schools of thought, and appraise its value to

academia and industry. Then, pick a consumer group or sub-culture, and provide insight into their relationships linked to the brand and each other. You should consider

their behaviour and comsumption patterns, the motivations behind these, and the role of brands within these communities.

A key focus of this report is to present a novel approach, whilst capturing the essence of a strategic imperative – using stepwise and layered narratives. A clear

case, rationale and story should be presented, which is grounded in evidence and strong conceptual arguments. Furthermore, the report should make use of technical

terms appropriate for a marketing professional.
At every stage link your findings to relevant brand theory and academic thinking. Your report needs to contain sufficient academic referenced material, with a

preference given to academic journals over books. Examine whether your chosen brand’s approach follows conventional academic thinking, or if there are in fact

differences in opinion. Comment on these factors and draw your own subsequent conclusions; offering recommendations where appropriate.
For more information please check out the files that I attached for you.


Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!