Promotional Plan Assignment
complete section of your marketing plan:
Write a 2-3 page recommendation for the integrated promotional plan necessary to successfully market your health care product or service (Intrathecal Pain Pump).
ï¿½ Describe the audience (chronic pain patients) you hope to reach with the promotion efforts, the primary message to be delivered across all media, and the rationale
for your media choices. Take into consideration the geographic reach of your target market, and adapt your media choices accordingly.
ï¿½ Also, be realistic in cost considerations ï¿½ do not plan a $2 million ad campaign for a product that will only create $1 million in revenue. The U.S. Small Business
Administration suggests spending 7-8% of sales revenue on marketing and advertising each year. So, a new product expected to produce $10 million in sales annually
might have a $700,000ï¿½$800,000 ad budget for the first year.
ï¿½ You will need to research the costs of local media (San Diego County) and other communications such as public relations or special events to create an estimated
budget for your total promotional plan. Much of this information can be found on the websites of local media outlets (search ï¿½ad ratesï¿½). For purposes of this
assignment, estimated costs are acceptable.
ï¿½ Within this section draft, please demonstrate your grasp of the marketing terminology and concepts related to promotion and advertising. Be sure to include the use of
traditional media and interactive/social media that you feel are the best choices to reach your target consumers. Explain why you have chosen these media, using the
concepts of market segmentation and consumer buying behavior.
ï¿½ Be sure to follow writing guidelines for this assignment.
*** THIS IS A CONTINUATION ASSIGNMENT,
PLEASE REVIEW ADDITIONAL ATTACHMENT OF
PREVIOUS RELATED ASSIGNMENTS ***
15 points = completeness of content
10 points = appropriate use of marketing terminology and concepts
5 points = utilization of writing guidelines
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.