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Public Relation Planning

Paper details:
At a local hospital, a decision was made to downsize the nursing staff. The local television station sent a reporter and camera crew to interview the administrator regarding the impact of this action on patient care. After 20 minutes filming the interview, the reporter left. Later that evening, the CEO received a call from the hospital?s public relations director, who directed her to YouTube.

A video had been posted showing several nurses and former patients in front of the hospital protesting the hospital?s decision. The public relations director also directed the CEO to a new community blog called ?SaveOurLovingNurses.com.? The CEO called a meeting for the next morning and wondered, ?How did things get so out of control??

She asked the public relations director to provide an overview and present a brief plan.

Submit the overview and plan you would present as the public relations director in this scenari

Public Relations Planning

? At a local hospital, a decision was made to downsize the nursing staff.
? The local television station sent a reporter and camera crew to interview the administrator regarding the impact of this action on patient care.
? After 20 minutes filming the interview, the reporter left.
? Later that evening, the CEO received a call from the hospital?s public relations director, who directed her to YOU-TUBE
? A video had been posted showing several nurses and former patients in front of the hospital protesting the hospital?s decision.
? The public relations director also directed the CEO to a new community blog called ?SaveOurLovingNurses.com.?
? The CEO called a meeting for the next morning and wondered, ?How did things get so out of control??
? She asked the public relations director to provide an overview and present a brief plan.
? Submit the overview and plan you would present as the public relations director in this scenario.

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