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Purpose

Purpose

Purpose, Reflective Practice, and Career Goals
Resources

For this assignment you will create a meaningful purpose statement.

People who understand their purpose are more likely to gain the full value of their education. Purpose serves as both an anchor and an inspiration as you take on the challenge of real learning. Your purpose is something that is unique to you. It draws on the passions, strengths, and relationships that energize you. Purpose is what drives you to contribute to something greater than yourself, to make a difference in the lives of others. What you do in this exploration will help you see more clearly what you have to offer and why it is important. Do not be surprised if your purpose statement evolves as you grow throughout your studies and your life journey. But do make the most of this current moment to stop and reflect on what is truly important: that purpose that nobody else is qualified to live out in the same way you can.

Effective educators continuously reflect on their professional actions and consequences to identify growth areas and professional development strategies designed to improve performance. As you begin your first course at Capella, you will explore resources and readings relevant to self-reflection, professional goals, and career aspirations.

For this assignment, write a paper that presents your professional purpose, career goals, and professional attributes.

Include the following required sections in your paper. Except for the introduction, each section must have its own heading, as noted:

Introduction: Provide an overview of what will be included in this Purpose, Reflective Practice, and Career Goals paper.
Professional Purpose and Career Goals: Reflect upon your career goals, including how your career aspirations align with your program or specialization outcomes. This self-reflection activity should inform your decision to reaffirm or reconsider your chosen degree program.
Professional Attributes: Articulate your professional strengths and opportunities for growth. Discuss why effective educators must be lifelong learners. Identify organizations, resources, and activities that could be used for professional development to strengthen your skills.
Career Center: Visit Capella University’s Career Center. Discuss how the Career Center resources and services may be useful as you pursue your career goals.
Conclusion: In one or two paragraphs, provide summative comments, including your thoughts about the value of identifying your professional purpose.

Assignment Requirements
Your paper should meet the following requirements:

The paper should be 4–6 pages in length, not including the title page and references page.
Double-space and use 12-point, Times New Roman font.
Include a title page with the following title: Purpose, Reflective Practice, and Career Goals. Model your title page after the Writing Center’s example (see APA Guide: The Title Page, in the Resources).
Follow current APA style and formatting for in-text citations.
Set proper margin justifications: Left aligned text, 1-inch margins top, bottom, left, and right.
Paginate your paper properly (in the header at the right page margin).
Incorporate appropriate headings and subheadings.
Note the APA Manual 6th edition (2010) instruction for the running head: Per section 8.03, “Use the automatic functions of your word-processing program to generate headers and page numbers for your file. (Do not type these manuscript page headers repeatedly in your word processing file)” (p. 230). “The running head is an abbreviated title that is printed at the top of the pages . . . should be a maximum of 50 characters, counting letters, punctuation, and spaces between words. It should appear flush left in all uppercase letters at the top of the title page and all subsequent pages” (p. 229).

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Purpose
To assess your ability to:
• Analyze the primary target market of the company and the primary market the competitor has targeted.
• Determine the unique attributes of the target market of the selected company vs. the competitor.

Action Items
1. Review the Project 4 Brief Rubric – Target Marketing and Marketing Segmentation.
2. Read Chapters 11, 12, and 13 of your textbook.
3. Read the following additional information for this assignment:
The concept of target marketing is key to the success of any strategic marketing effort. It is tempting for new marketing professionals to struggle with identifying any market segment that they do NOT want to purchase their good, service, or idea (the product they are selling). Therefore, they identify an overly broad segment as being their “target market.”
Consider the depiction below of a classic bulls-eye diagram.

Assume that the outer rings represent anyone who you hope will be attracted to your product. However, in a world of limited resources, it is most efficient and effective to direct your efforts only toward those market(s) that land squarely in the center of the bulls-eye. While it is possible for an organization to consciously target more than one market, there is typically a primary target market, with secondary markets identified strategically and not accidentally.
Your Segmentation and Targeting readings for this week explain the research processes that experienced marketing professional use to determine, as precisely as possible, which segment(s) to actually target with their time, dollars, and expertise. Consider one of your own recent purchases. Broadly speaking, who may have been the target for this product?
Here’s an example of identifying a target market for a specific type of outdoors head cap:

Again, it is only through very precise research that the target market can be identified. Thinking of your own hypothetical purchase again, consider what “bulls-eye” attributes landed you squarely in the target market and what other groups may have been attracted to the outer rings, but are not specifically targeted, by the target marketing activities that the marketing strategist directed toward YOU.

4. Select a specific company within the country and the industry that you selected for your PEST (political-economical-social-technological) analysis in Project 6: Business Brief.
I chose the country, industry and the company according to the table below:
country Industry company
South Korea Automobiles Hyundai Motor Company

Please write about in the table.
5. Assume the role of a marketing strategist for a specific product or product line within that company.
6. Conduct secondary research to identify an organization that is a major competitor of your company, in the product category you selected.
7. Write a 2-page analysis according to the Business Brief Guidelines. Your analysis should include:
a. Identify, as precisely as possible, the primary target market of your major competitor’s product.
b. Identify, as precisely as possible, the primary target market of your own company’s product.
c. Compare and contrast your own primary target market vs. the primary market your competitor has targeted.
d. Conclude your brief by analyzing the unique attributes your company offers to its primary target market vs. those that your competitor offers to its primary target market. If there are overlaps between the primary target markets of your two organizations, explain why your targeted customer should select your product vs. your competitor’s product, based on specific attributes of the target market and the company.
8. Submit your work to Turnitin.com. Revise your paper based on the Originality Report you receive. (See instructions under About TurnItIn.com in the MBA Toolbox.)
9. Check your writing style by using Grammarly. (See instructions under Submit To Grammarly in the MBA Toolbox.) Correct your business brief as needed.
10. Attach the following appendices to your paper:
a. Appendix A, containing the completed decision-making matrix.
b. Appendix B, containing the grading rubric for this assignment.

Project 4: Brief Rubric
Total 70 points
Criteria Proficient Student Score and Comments
Identifies the primary target market of a major competitor’s product. Identifies the primary target market of a major competitor’s product and demonstrates solid ability to accomplish the assignment.
Identifies the primary target market of the selected company’s product. Identifies the primary target market of the selected company’s product and demonstrates solid ability to accomplish the assignment.
Compares and contrast the selected primary target market vs. the primary market the competitor has targeted.
Compares and contrasts the selected primary target market vs. the primary market the competitor has targeted and demonstrates solid ability to accomplish the assignment.
Concludes specific attributes of the target markets of the selected company vs. the competitor.
Concludes specific attributes of the target markets of the selected company vs. the competitor and demonstrates solid ability to accomplish the assignment.
Integrates established business environment principles into the discussion.
Consistently does a good job of integrating established business environment principles into the discussion.
Synthesizes relevant information and materials to provide evidence of critical thought.
Consistently and effectively synthesizes information, which provides strong support to main ideas.
Develops ideas with clarity and logic.

Develops ideas with clarity and logic. Ideas flow smoothly from one to another and are clearly linked to each other.
Uses supporting documentation that has been properly referenced and cited.
Consistently uses supporting documentation that is properly referenced and cited.
Considered holistically, demonstrates the ability to write at the graduate level.

Considered holistically, the student demonstrates a proficient ability to write at the graduate level.

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

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