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to demonstrate students’ ability to develop a new product/service idea and/or criticize an existing product/service design

I. INTRODUCTION
The project is intended to demonstrate students’ ability to develop a new product/service idea and/or criticize an existing product/service design. Students would independently choose an existing product/service, or develop a new design idea to evaluate in terms of customers’ needs, perceptions and functionality. They are expected to perform a perceptual mapping to position it on the market and execute the house of quality step of Quality Function Deployment (QFD). Through both methods, market gaps and competitive position of the product/service as well as the voice of the customers are identified.
For the service or the service component of a product, service blueprint should be prepared. Where it is applicable, current vs. ideal process flows should be compared. Finally to assess the quality of the service, SERVQUAL survey is applied.
For a product, existing/new product is analyzed in terms of DFM, DFA and DFE. VA/VE technique is exercised where it is applicable. Improvement suggestions for the product should be made.
In addition to applying technical knowledge in a ‘real world’ project, this would demonstrate the students’ ability to conduct group research, teamwork, and report writing and project management skills.

IV. PROJECT SUMMARY (SCENARIO)
The project intends to evaluate either an existing or a new product/service design offering. In both cases, the students are expected to evaluate the product/service in terms of its form, functionality and customers’ perceptions through perceptual maps and the house of quality of QFD. This process might be helpful to identify the gap existed in the market so that it may bring some new product/service ideas. Some steps you need to evaluate in phase 1 are as follows:
•?Definition of the product/service ?
•?Main characteristics of the product/service ?
•?Differentiating factors of the product/service ?
•?Perceptual maps ?
•?House of quality ?
•??Critical analysis of the product/service ?In phase 2, the students should evaluate either the service further drawing the service blueprints and assessing the service quality through SERVQUAL survey (At least 30-40 responses are required) or the product using the tools such as DFM, DFA, DFE and VA/VE. In conclusion, a comprehensive analysis of the findings should be discussed. ?

? Report Requirements:
The report should follow the APA format and guidelines, and includes the following subsections after a cover page: ?
• What is the product/service you are going to evaluate? ?
• Why is it interesting and who would use your analysis? ?
• What data will you use? ?
• How will you collect and organize the data? ?
What work do you plan to do in the project?
• Introduction to the problem: The topic of the project and problem statement, ?
• Description of the selected product/service, ?
• Objectives of the project, ?
• Description of the collected data ?
• Main characteristics of the product/service ?
• Differentiating factors of the product/service ?
• Perceptual maps ?
• House of quality ?
• Critical analysis of the product/service ?
• Work schedule & Gantt chart for the project showing the current progress. ?
• Evaluation of the product/service (service blueprint and SERVQUAL results for services, and DFM, DFA, DFE and VA/VE for the products) ?
• Results and Analysis ?
• Conclusions and Recommendations. ?

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

I. INTRODUCTION
The project is intended to demonstrate students’ ability to develop a new product/service idea and/or criticize an existing product/service design. Students would independently choose an existing product/service, or develop a new design idea to evaluate in terms of customers’ needs, perceptions and functionality. They are expected to perform a perceptual mapping to position it on the market and execute the house of quality step of Quality Function Deployment (QFD). Through both methods, market gaps and competitive position of the product/service as well as the voice of the customers are identified.
For the service or the service component of a product, service blueprint should be prepared. Where it is applicable, current vs. ideal process flows should be compared. Finally to assess the quality of the service, SERVQUAL survey is applied.
For a product, existing/new product is analyzed in terms of DFM, DFA and DFE. VA/VE technique is exercised where it is applicable. Improvement suggestions for the product should be made.
In addition to applying technical knowledge in a ‘real world’ project, this would demonstrate the students’ ability to conduct group research, teamwork, and report writing and project management skills.

IV. PROJECT SUMMARY (SCENARIO)
The project intends to evaluate either an existing or a new product/service design offering. In both cases, the students are expected to evaluate the product/service in terms of its form, functionality and customers’ perceptions through perceptual maps and the house of quality of QFD. This process might be helpful to identify the gap existed in the market so that it may bring some new product/service ideas. Some steps you need to evaluate in phase 1 are as follows:
•?Definition of the product/service ?
•?Main characteristics of the product/service ?
•?Differentiating factors of the product/service ?
•?Perceptual maps ?
•?House of quality ?
•??Critical analysis of the product/service ?In phase 2, the students should evaluate either the service further drawing the service blueprints and assessing the service quality through SERVQUAL survey (At least 30-40 responses are required) or the product using the tools such as DFM, DFA, DFE and VA/VE. In conclusion, a comprehensive analysis of the findings should be discussed. ?

? Report Requirements:
The report should follow the APA format and guidelines, and includes the following subsections after a cover page: ?
• What is the product/service you are going to evaluate? ?
• Why is it interesting and who would use your analysis? ?
• What data will you use? ?
• How will you collect and organize the data? ?
What work do you plan to do in the project?
• Introduction to the problem: The topic of the project and problem statement, ?
• Description of the selected product/service, ?
• Objectives of the project, ?
• Description of the collected data ?
• Main characteristics of the product/service ?
• Differentiating factors of the product/service ?
• Perceptual maps ?
• House of quality ?
• Critical analysis of the product/service ?
• Work schedule & Gantt chart for the project showing the current progress. ?
• Evaluation of the product/service (service blueprint and SERVQUAL results for services, and DFM, DFA, DFE and VA/VE for the products) ?
• Results and Analysis ?
• Conclusions and Recommendations. ?

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

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